Standard Chartered Bank | Raise-A-Saver

Banks often look at how much their customers have, we looked at who they are.

Conventional marketing focuses on generic offers based solely on tiers. We tailored our offers and communications by looking at what our target group wants in life. We built our creative platform upon a Cambridge research that showed money habits are formed by the age of 7. Our work helped ambitious parents realize that what's good for their children's future is merely beating others academically, but to help them become more independent.