Standard Chartered Bank | Streamline Your Every FX Life

A latecomer to the market can still win when you understand your customers better than your competitors.

Traditionally, Foreign Exchange customers were segmented according to their usage and most existing products in the market were designed to cater specific segments. In reality, we realised that such segments do not exist. Every customer can lead multiple different FX lives, each with their own pain-points to face. Using FX for travel was completely different with using it for overseas investments and with trading. An all-new digital platform was designed to streamline the FX experience and provided a one-stop solution that solved pain-point in one go. We demonstrated it with the help of Alison Chu — a mother, traveller, an overseas investor and the Director of FX Investment Advisory at Standard Chartered Bank. The multifaceted campaign drive over 50% increase in revenue and more than doubled customer acquisition.