HONG KONG - When Formula E debuted in Beijing in 2014, the concept of a silent motorsports event was as alien as the idea of going to a muted symphony.
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Titled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals.
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TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.
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In the lead up to the Formula E racing spectacle in October, Formula Electric Racing (Hong Kong) Limited has teamed up with TBWA to launch an integrated campaign “We are all drivers” that aims to capture the spirit of Hong Kong through the symbol of racing.
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In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.
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