Standard Chartered Bank | The Algorithm Agent

The most persuasive credit card agent is one that can read your mind.

To win credit cardholders in an unforgiving market with a less competitive offering, Standard Chartered Bank created a new marketing system that used trending content to identify and convert unsuspecting audiences. This 'Algorithm Agent' used long-tails of interest data to personalise and serve branded content in real-time and at scale. It immediately reversed the market’s declining trend, achieved a record in card applications, and proved a more efficient and sustainable marketing approach unseen in the category.

“This is the largest personalisation campaign in Financial Services industry in Hong Kong, executed beautifully with specific audience targeting mapped to each variant.” - Google