Standard Chartered Bank | Invest from Home. Bank from Home.

The pandemic caused widespread panic and disruptions in the city, with many investors staying cautiously by the sides, preferring to maintain liquidity with cash in pockets. Foreseeing more restrictions being enforced, including branch closure and limited face-to-face communications, SCB pivoted towards providing useful utility through digital adoption amongst its customers.

Can we turn this widespread panic into positive sentiments that encourages Hongkongers to stay invested?

Building on the emerging enthusiasm to remain active & connected despite being homebound, SCB stood by Hongkongers’ and the NEVER STOP spirit. Pivoting towards providing useful utility: a suite of purposeful digital tools/services to fight against financial panic, helping customers regain a sense of normalcy & control through seamless investment & active money management.

When new Covid-19 cases slowed down and social distancing measures eased, we took a bold move and repurposed our film with a twist. By overlaying new voiceovers and visuals that was purposely low-fi, the refreshed film encouragingly reminded Hongkongers to remain vigilant and relayed information on the necessary preventative safety measures - all with a light-hearted spin and humour, at a time when we all needed it most.