Hennessy | Stay Connected, Stay Inspired

Hennessy Declassified is an omni-channel knowledge platform developed in 2018 with the goal of introducing younger drinkers to the brand. Featuring exclusive masterclasses, experiential events and always-on social content, Declassified was a success across the region – but with the pandemic, everything changed.

How can Hennessy stay relevant with its customers during a time when cognac was the last thing on their minds?

Stay Connected Stay Inspired is a platform developed as a Covid-19 response framework to help Hennessy navigate the crisis, by placing with our customers and communities firmly at the centre of everything we do.