Kipling | Kipling Connect

A product launch retail activation campaign for Kipling's new 2018 Spring/Summer Collection, a limited emoji edition.

With the all-new Emoji collection, your bag now says more than ever using a language understood all over the world. In keeping with the brand purpose of ‘lighten your day’, how can we communicate to consumers the expressive qualities of emojis in a light and engaging way that resonates with our audience? We looked at what emoji stands for to our target audience.