TBWA\ Hong Kong releases The Tale of Two Cities episode 2
March 29 2017
HONG KONG - The Tale of Two Cities is a three-part video series that examines the cultural formation of startups, makers and content creators in Hong Kong and Helsinki.
In episode two, “Bridges”, the series focuses on Hong Kong where Standard Chartered is having a community arts event themed around nature, called Arts in The Park. Aimed at children and families, Standard Chartered has tasked TBWA\ Hong Kong with the challenge of starting a conversation with Hong Kong kids about the importance of nature and conservation. Renowned primatologist and UN Messenger of Peace, Dr. Jane Goodall attends the event to give a speech on how to be in touch with the natural environment.
To take this idea further with children’s pop-up books and virtual reality as mediums, TBWA\ Hong Kong’s team, including Joe Choi, Toby Ho, and Brendan Ma, look at the possibilities of using technology as a way to bridge the gap between Hong Kong kids and nature.