Works

Inside

This suite of six print ads feature some of the world's best athletes and were shot on location in Beijing, Bangkok and Valencia, by arguably the world's best photographer, Nadav Kander.

As One

To build the hype about EURO2008's adidas sponsored teams, a giant, life-size three-on-three football tournament was held indoors at Langham Place, where the players were literally strapped into their preferred team's jersey and played with two of their mates, against another team. The idea was to get the public involved and they did! Hundreds registered to fill the 16 three-man team places for the tournament. The tournament kicked off at the same time as EURO2008 and culminated in a final, played on the same day as the Euro final.

Unbuttoned

To launch Levi's 501 'Unbuttoned' in Hong Kong, we completely 'unbuttoned' how print advertising is approached. The idea of literally dominating a magazine by covering it in mini 'Unbuttoned' 501s was pitched to one of Hong Kong's hottest youth magazines, EastTouch. EastTouch responded by proposing a special double-issue. So the jeans themselves became the cover of the magazine and readers had to unbutton them to get to the magazine. After complex negotiations, the 'Live Unbuttoned' idea was released in 7-Eleven and newsstands across Hong Kong. By the third day, the 10,000 limited-edition pairs had sold out. But that wasn't the end of them, immediately the mini 'Unbuttoned' 501s started appearing on eBay and yahoo. Up to HKD$180(USD 23) was being asked for something that originally sold for just HKD$15(USD 2).

Partnership

Through considered choices and market knowledge, Standard Chartered Bank has weathered the financial storm better than most of its competitors. This campaign sought to remind people that partnership and trust are the most important qualities in any relationship, even a business relationship. The television commercial was shot on location in Shanghai by David Tsui.

The Standard Chartered Private Bank

Private Bank customers are demanding customers, which is why the new full-service online platform delivers a clear overview of the bank's offering and services and an intuitive navigation system. It cleverly simplifies business interactions and combines a sophisticated and luxurious design with enhanced customer interactivity. It includes tools and search, value-added content through pod casts, daily news feeds, and a stock symbol search box through WSJ MarketWatch.

vir.us

As part of the Clinton Initiative, Standard Chartered Bank has pledged to educate millions about HIV prevention. In order to achieve this, we created a website offering 'AntiHIVirus' software and a series of viral 'trailers' to direct people to it. In the website, six e-learning modules delivered by sinister character 'Mr HIV' and his gang of viruses, educate through witty entertainment. Then a user takes the test and when successful, the AntiHIVirus software is considered installed.

Boracay Resort

In March 2009 Shangri-La Hotels and Resorts opened its latest resort on the island of Boracay – an island renowned for its pristine white powdery beaches and turquoise waters. Located in a private cove and as part of an 80 hectare eco-park, the resort represents a new level of luxury away from the bustle of popular White Beach. 'Luxury as nature intended' was the core idea created by TBWA\ Hong Kong. The campaign launched in late 2008 with an event in Manila at which locally renowned artists and musicians released work inspired by Boracay, that had been especially commissioned on behalf of Shangri-La. This was followed by the installation of an innovative outdoor water screen in the prestigious Greenbelt shopping mall, direct mail, radio, print, online and mini-site with downloads of the music and paintings.

a900 Digital SLR

With its technical supremacy, the a900 was positioned as the "Artists' Camera." To demonstrate the DSLR's advanced capabilities, three professional Hong Kong artists including Ducky Tse (Documentary photographer), Lio Beardsley (Illustrator), and Galen Tse (Art photographer), were each given an a900. They then interpreted the world through the camera and their interpretations became the campaign itself. The first shipment of the a900 was sold out within one week.