$TBWA\$

News

The Standard Chartered Private Bank Launches New Digital Magazine

2009-12-15
Hong Kong, December 15th, 2009: The Standard Chartered Private Bank launches "The Journey", a quarterly digital magazine that provides original branded content and showcases the bank’s knowledge and expertise at http://www.privatebank.standardchartered.com/thejourney. The site was developed by TBWA\ TEQUILA\ HONG KONG with content provided by The Standard Chartered Private Bank.

"The Journey" provides clients and prospects with content that goes "beyond banking" including lifestyle coverage tailored to High Net Worth Individuals. The inaugural issue combines timely and relevant content in the wake of the global financial crisis with topics such as wealth creation, the needs of today’s global citizens, and the psychological mindset of investors.

The Web site brings together a sophisticated design with strong client interactivity, conveying a modern and fresh look and feel whilst maintaining the high-end creative reflected in the Private Bank’s global website launched earlier this year.

Through launching "The Journey", The Standard Chartered Private Bank is looking to deepen existing client relationships and support new acquisition efforts. This new online presence continues to establish Standard Chartered Bank as an industry leader through innovation.

"We're excited to connect and engage with clients in a whole new way through The Journey," said Jacqui Brabazon, Global Head of Marketing, Philanthropy and Key Clients, Standard Chartered Private Bank. "This digital magazine will allow us to have an ongoing dialogue with our readers and we will encourage feedback related to both the design and article topics. We see an ongoing progression in terms of design innovation and content in future issues as we work towards our goal of delivering a digital publication that is both state-of-the-art and highly relevant to high-net-worth clients."

Levi's® Engages Hong Kong Youth with "Your Powerful Voice"

2009-09-24
September 23, 2009...Levi's® Hong Kong has launched an online engagement campaign created by TBWA\ TEQUILA\ Hong Kong that invites the youth audience to express their individual views, beliefs and dreams through music. Since launch, in just over 3 days, over 2,000 individual voices have created Hong Kong's longest online music video of over 1,200 minutes.

A custom built online game application was developed on the campaign site under the platform "Your Powerful Voice". The application allows the audience to make their own music video of up to one minute through the music tracks of upcoming Hong Kong bands Mr. and RubberBand, known for their original music style. The audience can select a music track and create live visuals, choose images and video from the online library, upload their own images, create special effects and add in their very own messages. Once complete, they can post it online where every video is added and "voices" broadcast through one ongoing non-stop video that plays continuously and randomly loops individual submissions. The audience can also search for the video they created, and share it with others.

Upon completion of the video, the audience may choose to print out Levi's® coupons with special offers at Levi's® retail stores. Over 1,000 coupons have been printed out in the first 3 days, representing a 50% conversion rate. Since launch, the campaign site has also received significant traffic from social media sites including Facebook, fan blogs and forums.

The "Your Powerful Voice" campaign was developed to promote Levi's® Square Cut jeans and culminates with an in-store mini concert with bands Mr. and RubberBand who will invite the youth audience to interact and share their "voices" during the event. The campaign is also supported by print, online and outdoor TV advertising, music tours at universities, as well as store activation programmes. Media strategy was developed by OMD Hong Kong.

www.levis-yourpowerfulvoice.com.hk

TBWA\ and Brandtology Partner to Deliver Digital Strategic Offering in Asia Pacific

2009-08-11
Proprietary Planning Methodology Provides Clients Holistic Digital Model

ASIA PACIFIC, August 11, 2009 - TBWA\ Asia Pacific and Brandtology today announced a partnership to develop a proprietary planning methodology to understand online behavior and drive brand strategies. Incorporating social media measurement capabilities, this partnership enables a holistic digital strategic offering.

The partnership brings together TBWA\'s proprietary strategic planning methodologies of Disruption and Media Arts powered with Brandtology's timely online intelligence services. This unique combination will bring deep understanding of audience insights to help clients develop brand strategies and measure effectiveness. This would also allow brands to create planned, anticipated or reactive strategies across owned, bought, earned or created channels, both online and offline.

Said Alain Rhone, Chief Operating Officer, TBWA\ Asia Pacific. "This partnership demonstrates our commitment to digital as part of our core strategic offering in the region. Our deep understanding of brands combined with digital expertise allows us to offer this value to our clients. Offline and online media don't work in isolation, and we believe in helping brands navigate their way through this new digital landscape as part of their total brand behaviour."

"The Brandtology system has strong online analytical and tracking capabilities. Partnering with TBWA provides an end-to-end digital solution, from strategy development to execution and tracking for clients," added Eddie Chau, Founder and CEO of Brandtology.

The TBWA\ and Brandtology proprietary methodology is being developed by TBWA\ Hong Kong and Brandtology's China and Singapore Research Centres. This initiative will start in China, Hong Kong, Malaysia and Singapore, and will be expanded to cover other Asia Pacific countries over the next few months.

The partnership also includes joint client solutions for digital conversation research, auditing, ongoing monitoring, analytics and co-marketing activities.

About TBWA\
TBWA Worldwide (www.tbwa.com) creates disruptive ideas for global clients, including adidas, Apple, Beiersdorf, Henkel, Infiniti, Masterfoods, McDonald's, Michelin, Nissan, Pernod Ricard, Samsonite, Singapore Airlines, Standard Chartered Bank and Sony PlayStation. TBWA was named Adweek's 2006 "Global Agency of the Year" and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide. TBWA Worldwide is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Brandtology
Brandtology provides business and brand online intelligence services round the clock from its 24x7 Command Centers. Manned by trained specialists, Brandtology enables organizations around the globe to make timely and informed strategic decisions. Brandtology's Digital Conversation Management System (DCMS) is powered by an intelligent opinion mining and ticket-processing system which aids organizations in listening to online digital conversations generated from blogs, forums, micro-blogs, news sites and other social medium in many different languages including English, Chinese, Japanese and Korean. Brandtology serves a multitude of industries and public sectors in functions where online intelligence matters. Brandtology's proprietary technologies, coupled with proven processes and trained specialists, enable clients to improve their brand equity, to increase revenue and to gain competitive edge. For more information, please visit www.brandtology.com

For information, please contact:
Brandtology Pte Ltd
Kelly Choo
Tel: +65 6593 9888
Mobile: +65 9125 0129
kelly.choo@brandtology.com

TBWA\
Philippa Fox
Tel: +852 2833 2033
philippa.fox@tbwa.com.hk

Hong Kong Technology and Science Parks Corporation Appoints TBWA\ Hong Kong for Corporate Advertising

2009-06-08
TBWA\ Hong Kong has been assigned the corporate advertising campaign for the Hong Kong Technology and Science Parks Corporation (HKSTP) in a competitve pitch which included JWT.

Said Ada Tam, Principal Manager, Publicity and Communications "We have appointed TBWA\ to create a strategic advertising platform and corporate advertising campaign for 2009 to position and promote HKSTP to its various audiences."

"TBWA\ Hong Kong is proud to work with HKSTP who nurture creativity and innovation for both local talent and international organisations through its many offerings. In today's economic environment, more than ever, this is very important and something which we are very passionate about, "said Joanne Lao, Managing Director, TBWA\ Hong Kong.

Hong Kong Science and Technology Parks Corporation (www.hkstp.org) is a statutory body set up by the Government of the Hong Kong SAR. HKSTP provides innovative and technology-driven infrastructure and support facilities that include market-focused laboratory services, enabling Hong Kong industries and services to be more competitive; offers a full-service incubation programme for technology and design start-ups; and fosters partnerships and collaboration between industry and universities/applied research institutes through consulting, training and research programs. HKSTP offers advanced facilities and support services for high-technology companies that include an IC Design Centre, an IC Development Support Centre, a Materials Analysis Laboratory, a Wireless Communications Test Laboratory, an Intellectual Property Servicing Centre, a Solar Energy Technology Support Centre and a Biotech Centre.

TBWA\ Hong Kong Announces Key Promotions

2009-04-22
TBWA\ Hong Kong Group has announced key promotions recognizing talent that has made major contributions to the agency.

Florence Kong, Business Director, has been promoted to Client Services Director. Florence joined the agency in 2004 and has been a true proponent of Disruption and Media Arts. Florence leads clients such as Standard Chartered Bank, Levi's and Nivea. In her role, in addition to client development, Florence will also take on direct responsibility for implementing global talent initiative, the University of Disruption and Media Arts in the Hong Kong office Pauline Wong has been promoted from Account Director to Senior Account Director. Pauline joined the agency in 2002 as an Account Manager, and has worked across both TBWA\ and TEQUILA\. She recently took over the Visa account and also works on Haagen Dazs and Levi's.

On the creative front, Betty Ho has been promoted to Head of Digital Creative. Betty joined the agency in early 2008 as Digital Associate Creative Director. Since joining, the agency has won a raft of digital and digital creative awards for major clients such as Standard Chartered Bank and Levi's at both regional and local award shows. In 2009 digital continues to experience double-digit growth, with 90% of agency clients ustilizing the digital expertise provided by the agency.

In recognition of talented young blood, Pan Shum has also been promoted from Associate Art Director to Art Director.

Said Joanne Lao, Managing Director, TBWA\ Hong Kong Group, "Talent recognition and growth has always been a focus of TBWA\. We are delighted to have extremely high retention rates, and to grow and nurture talent for the future".

Standard Chartered Bank revamps global Private Banking website

2009-03-31
Standard Chartered Bank launches its new global Private Banking website, featuring an intuitive navigation system and a clearer overview of its services and offering. (http://www.privatebank.standardchartered.com/)

The site was developed by TBWA\ TEQUILA\ HONG KONG.

The high-end and one-stop full service online platform, aims to simplify business interactions and provide personalised value-added digital services to go beyond banking for its clients.

The site combines a sophisticated and luxurious design with enhanced customer interactivity, including tools and search functionality based on individual client needs, value-added content through pod casts, daily news feeds and a stock symbol search box through Dow Jones' MarketWatch.

"We are extremely proud to have collaborated with Standard Chartered Bank to develop a best in class Private Banking online experience. The site has been designed to combine a luxury feel with a much more personal experience that is both user friendly and relevant to customer needs," said Joanne Lao, Managing Director, TBWA\ TEQUILA\ Hong Kong.

TBWA\TEQUILA\HONG KONG APPOINTS KRISTENSEN TO ACCELERATE DIGITAL GROWTH

2009-02-18
TBWA\TEQUILA\ Hong Kong has appointed Louise Kristensen, Digital Business Director for TBWA\ TEQUILA\ Hong Kong, replacing Nathalie Gaveau who has been transferred to TEQUILA\ London.

Reporting to TBWA\ TEQUILA\ Managing Director Joanne Lao, Kristensen will be responsible for continuing to grow the digital offering across the agency, an area that has seen significant growth over the past few years. She began her agency career at Digital Outlook in London, has worked for G2i, the digital arm of Grey Group Worldwide and most recently was the Online Business Director at Eight Partnership in Hong Kong. She has worked with the notable clients providing strategic planning and consulting across the Asia Pacific region, developing and implementing successful campaigns across multiple digital platforms. Client experience includes Nokia, The Economist, Walt Disney, Buena Vista, Microsoft, Virgin Atlantic and CNN.

Said Joanne Lao, Managing Director, TBWA\TEQUILA\ Hong Kong, "We are delighted to welcome Louise on board. Digital continues to be a key focus for the agency with continued year on year double digit growth. With Disruption and Media Arts at the heart of client strategy, strategic thinking that builds brands and engages audiences both online and offline has been key to success. With a changing media landscape and more and more clients looking for smarter and effective marketing, digital is integral to what we do."

"It's exciting to be part of such a strong team of interactive experts and I look forward to continuing to disrupt communications in the market through strategic insights brought to life with campaigns, which engage and connect audiences across channels to deliver business results," said Kristensen.

2008 HIV/AIDS Anti-Stigma Advertising Campaign Launch

2009-02-14
"IF I WERE HIV POSITIVE, WOULD YOU STILL LOVE ME?"

Nov 26, 2008 Hong Kong, AIDS Concern is launching an advertising campaign to promote anti-stigma in support of people infected with HIV/AIDS in Hong Kong.

Ms. Winnie Ho, Programme Director, AIDS Concern commented that AIDS related stigma has long been one of the biggest obstacles to deliver HIV/AIDS prevention and care. Negative prejudices regarding HIV/AIDS, and the groups most vulnerable to infection have had a direct impact on the lives of individuals and communities living with the disease. These prejudices perpetuate concealment, foster denial and nurture fear, and lead to discrimination.

The 2007 Advertising Campaign "If I were HIV positive, would you still love me?" achieved enormous attention and success. To ride on the success of the campaign, the 2008 campaign will use the same theme line and features famous television artists including, Mr. Joe Ma, Mr Raymond Cho, Ms. Sharon Chan, Mr. Sunny Chan, Ms. Angela Tong, Ms. Yoyo Mung. "The campaign boldly fights against discrimination attached to those infected by HIV/AIDS and recognises that HIV /AIDS does not change the qualities of a person. It is HIV/AIDS that must be excluded, and NOT people infected by HIV/AIDS," said Ms. Joanne Lao, Managing Director of TBWA\ Hong Kong who developed the 2008 Hong Kong campaign in conjunction with AIDS Concern. The Hong Kong campaign features endorsements by famous television artists. "With prominent personalities on TV and daily companions to the mass public via their TV shows, these stars were invited to ask the public the very intriguing question. They help to connect with and change the attitudes and behavior of Hong Kong people of different ages and walks of life; to fight against discrimination and exclusion", added Ms. Winnie Ho.

"This campaign is extremely thought-provoking campaign, hitting the core issue of HIV related stigma. It is at the core of the issue as if you demand an honest answer, it is likely to be unfavourable," said Ms. Joanne Lao. Ms. Winnie Ho posed the challenge to everyone that, "If you ask this question to people around you, what answers you will get?" Ms. Ho added, "I am truly grateful for the five endorsers who are so courageous in talking about this issue in such a direct and bold manner."

Said, Ms. Winnie Ho, "We believe that the campaign can facilitate more understanding towards communities that are infected and affected by HIV/AIDS and foster better care and prevention. We are planning for the next media campaign in the near future whereby we can spread the anti-stigma message even further into the Hong Kong community".

The campaign idea originated from France's leading creative agency TBWA\ Paris with AIDES in France.