Disruption & Media Arts
TBWA = Disruption
Convention all too often takes hold in brand communication. Disruption however, seeks to change that. Disruption is the art of challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.
Media Arts
Why be an agency for ads when you can be an agent of ideas? It’s simple enough, rather than starting with advertising in mind, we start thinking about brand behavior, and an idea that best allows the brand to enter people’s lives.
It could be through a life-sized table-top football match, re-packaging a magazine, an online game, a mobile application, an interactive billboard or it could be a television commercial. It could be anything, as long as it’s an artful way of telling a brand story in the space between the brand and its audience. That is called ‘Media Arts’ and it is exciting because it means that creativity is unbound by limitations.